Helle Stærmose Logo and Identity
Problem
Helle was ready to take her consulting agency to the next level, but her visual identity was holding her back. To successfully move her business online, she first needed a strong logo and a cohesive brand identity.
Solution
A soft, friendly and optimistic visual identity that reflects Helle’s personality and the values of her consultancy. The design supports her core competencies and value proposition: helping people in vulnerable situations feel seen, understood and empowered.
Result
Through warm colours, rounded shapes and a calm, approachable tone, the identity highlights how a positive, trust-based interaction can make a real difference to the wellbeing of someone who is struggling.
Client
Helle Stærmose
Year
2020
Tasks
Logo and identity.
