Juice Up Energy

I developed this concept for Redhill within a two‑week timeframe.

Brief

Company & Product
Juice Up is a juice brand known for its natural ingredients and fresh, playful visual identity. The company has launched an innovative new product: a juice-based energy drink — a hybrid between fresh juice and a traditional energy drink, without synthetic caffeine or taurine.

Target Audience
The primary audience is young, urban professionals aged 25–35 who are health-conscious, brand-aware, and constantly on the move. Think gym bag over the shoulder, coworking space desk, headphones on — an oat caffè latte in one hand and, ideally, a Juice Up Energy drink in the other.

Task
Develop the creative and visual direction for the launch of Juice Up Energy