Helle Stærmose Logo and Identity

Logo and visual identity for consultant Helle Stærmose.

I set out to create a soft, friendly and optimistic visual identity that reflects Helle’s personality and the values of her consultancy. The design supports her core competencies and value proposition: helping people in vulnerable situations feel seen, understood and empowered.

Through warm colours, rounded shapes and a calm, approachable tone, the identity highlights how a positive, trust-based interaction can make a real difference to the wellbeing of someone who is struggling.