Vejby Tisvilde Fitness Logo and Identity

Employer
Redhill

Year
2026

Tasks
Logo, identity, website, merch and marketing materials.

Company

Vejby Tisvilde Fitness is an affordable centre, located in Vejby and open to people of all ages. Its youngest member is 15 years old and its oldest member is 91.

It is certified by DGI and DIF as part of the fitness centre union, the first of its kind in North Zealand. It operates as a division of both Vejby IF and Tisvildeleje GF.

Brief

The client wanted a refresh of the existing logo, with the goal of creating a contemporary and refined version.

“The logo should be simple and easy to recognise and clearly communicated fitness.”

“The identity should feel less »exclusive club« and more »local community gym«.”

Solution

The goal is to refine the existing core elements and implement the new identity across the website, branded merchandise and marketing materials.

This update strengthens the connection to fitness, community, and the down-to-earth atmosphere.

Result

The new identity is more cohesive and distinctive than ever before. Leaning into the charming retro aesthetic of the old logo, it embraces a look that feels both contemporary yet familiar. 

Process

The old logo

What should be preserved

  • The human/person

  • The name

What should be optimized and developed

  • The symbol/brand mark

  • The logotype

  • The identity colors

  • The identity typography

Preserved brand elements

  • Human-centric focus

  • Brand name

Evolving brand elements

  • Brand mark

  • Logotype

  • Color palette

  • Typography system

Process

Creative Keywords

Brainstorms and mind maps helps define the overall mood, look, and feel. Below are the main key words that guided this project.

Approachable

Friendly

Warm

Hygge

Local

Fitness

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