I worked on this case for Redhill. The brief was as follows:

Company and Product

JUICE UP is a juice brand known for its natural ingredients and a fresh, playful visual identity. It has launched an innovative new product: a juice-based energy drink — a hybrid of fresh juice and energy drink, without synthetic caffeine or taurine.

Target Audience

The target group is young, urban professionals aged 25–35 who are health-conscious and brand-oriented, and who are always on the go. Picture them with a gym bag, at a coworking space, with headphones in their ears and an Oat Caffè Latte in one hand and, hopefully, a JUICE UP Energy drink in the other.

Develop the creative and visual direction for the launch of JUICE UP Energy.